From a Google search to a booked table, in under 24 hours.
Red Lion Pub has been on Tourist Street in Qawra since 1980. We rebuilt how new customers find it and book it: an optimised Google Business Profile that sends searchers to a custom website, designed from the ground up to turn visits into reservations.
From launch to the first reservation
Plenty of reputation. No path to a booking.
Four decades in Qawra and close to 800 Google reviews meant people already knew the Red Lion. The problem was what happened next. Someone searching for a sports bar nearby had no simple way to check the menu, see what was on, and lock in a table.
The goal was clear: capture more of the people already searching, and turn them into bookings instead of maybes.
One funnel, from search to seat.
- 01Google search
- 02Business Profile
- 03Website
- 04Reservation
Get found on Google
We optimised the Google Business Profile so the Red Lion shows up properly when people search for a sports bar or pub in Qawra and St Paul's Bay, with a clear path through to the website.
A website built to convert
A custom site designed around one action, booking a table. The menu, drinks, live sport and opening hours are all a tap away, and the booking button is always within reach on mobile.
Bookings straight in
A dedicated reservations page that asks for when and how many, and nothing else. No phone tag, no back and forth, just a table held and a customer on the way.
Searches in, tables booked.
The first reservation came through within 24 hours of the site going live. A week of analytics shows the funnel doing exactly what it was built to do.
- /177
- /menu100
- /menu/drinks40
- google.com40
- facebook.com15
- instagram.com4
Google is the number one source of traffic, the Business Profile is feeding the site.
Nearly half of all visitors opened the menu, people are deciding where to eat, not just browsing.
Source: Vercel Web Analytics, 25 Sep to 2 Oct 2026, compared with the previous 7 days.
- Optimised Google Business Profile
- Mobile first, custom design
- Food and drinks menus
- Table reservations
- Live sport and what's on
- Opening hours and directions
- FAQ page
- Local SEO structured data